David Barnard, developer of programs like Weather Up and Launch Center Pro, has written a comprehensive overview of tactics that are often used every day to play the App Store. He writes:
Any of these tactics may seem a bit bland individually, but when tens of thousands of apps distribute multiple tactics across many categories of apps, the effect can be measured in hundreds of millions of users and probably billions of dollars.
Tactics mentioned include the use of specific keywords, purchase of fake reviews, implementation of misleading subscriptions and more. The idea is that bad actors can squeeze the most money out of the users by following the approach Barnard outlines, which eventually gives a bad user experience that adversely affects the App Store's reputation.
Barnard reveals the article with a challenge to Apple: [1
I love this idea as a potential solution to encourage quality apps on the App Store. The newly refurbished App Store from iOS 11 with daily features is great and there are things like Apple Design Awards on every WWDC, but if Apple wants to maintain a strong App Store quality brand, it would not hurt to find more ways to reward good developers .