Google has tested new updates for the Play Store, and occasionally extends changes for users or rolls them back to make further adjustments. An important change is the update to the "Ratings and Reviews" section. It is important to understand what this change is and how it will affect the impact assessments have on App Store optimization.
- What Changes
As the change is currently being tested, not all devices will see a difference. For those who see the new reviews and reviews, they can see some significant differences.
By the way, the rods show how many ratings of each star have been changed, making them less colorful, but more pronounced for each song. Below, the functional classes for aspects like Gameplay, Graphics and Controls are still, but they are reduced in size. The number only follows the subject, instead of being placed inside a large circle that is designed to show how close to 5 stars each one is.
Highlights review has also been removed, replacing the key phrases with a minor subset sentences "Most mentioned in ratings," like "great time kills" or "beautiful graphics." This means that it requires less scrolling to find the full ratings themselves, but still provides a good excerpt of what to expect.
Perhaps most significant is the ability to filter reviews by number. Previously, users could only filter by "Most Useful First", "Newest First" and "Highest Rating First", but let them filter out certain high or low grades, helping them navigate through the review section.
For example, if an app has a large amount of five-star and one-star ratings that users can filter to just see them to see why there is such a dividing line between users or they may want to skip them and find reviews in the middle for a more moderate edition.
Overall, these changes make them look like Apple's App Store ratings and ratings design in many ways, but it maintains some features unique to Google Play.
- What developers can do
Ratings and reviews affect App Store optimization as negative reviews can lead to reduced rankings and turn off potential users. This is unchanged, no matter how ratings and ratings are displayed.
However, the ability to sort and filter reviews may be beneficial for developers if they practice good reputation management. If an app has several negative reviews, users may want to review them, which is easier with the filter. If they see that the developer consistently recognizes and addresses the issues the users experience, this builds trust in the app and the company behind it.
The streamlined view of ratings will make it easier for users to view and search them, so it's important for developers to keep track of the app's reviews. Even a negative comment can be turned into a positive experience with proper reputation management, which is now more visible with filters and new formatting.
Feedback from users is important for creating a good app as well as converting potential users. While the update section is being updated, it is still being tested; it's important to keep an eye on the changes and be prepared to make the most of them.