Google Play has announced new changes to the Developer Console, designed to provide new insights into installations and performance. These changes can be used to get a thorough look at your app, which can help you fine-tune the App Store optimization strategy. With that in mind, let's take a look at the new changes and see how they can help your app, as well as what the data can't tell you that ASO software can.
What is different?
Play Developer Console provides new metrics and ways to analyze performance.
From the statistics section of the console, developers can sort and analyze theirs
performance according to:
- Audience (installed users, user collection and
- Devices (active devices, device acquisition,
device loss, device updates, device loss after update, install events and
- Ratings (average rating and cumulative rating)
- Quality (crash, ANR, app download size, and
device app size)
- Revenue options, Instant apps and
Pre-registration, depending on the app
This change separates several aspects, such as new
installs vs. returning users or pre-installs and peer-to-peer sharing. Previously,
developers could only see “First Time Installers” or “Installs on Active
Units. “With this change they can get
a sense of how their ASO strategy affects new users and returns users. Developers can choose different metrics for
each section, so they can look at subsections of users.
A new change analysis chart shows the major changes over the course of
selected time frames. With this, developers can see when certain user trends
began or see if their latest releases have affected the app's success.
The Developer Console also lets developers save
reports with configured metrics. That way they can go back and check the same
combinations of metrics over time to see changes quickly. The console can too
suggest reports to find new ways to analyze data.
All configured data can be downloaded as CSV files
the names also change . For example, “User Installs” is now “New
users, ”so developers can track changes to new users, returning users and
same user on multiple devices. Similarly, "Uninstall user" is now available
such as "All Users" under "User Loss."
For device-specific changes, "Installs on Active Devices"
now only "active devices" and "device installations" are now "new devices" below
the "device acquisition" category. Similarly, "uninstalling device" as listed
such as "all units" under "lost units."
"Install Events" and "Uninstall Events" remain unchanged,
except that they are now found under the "Devices" section.
have noted that some new calculations are mapping older ones, which will include
historical data, while others have new metrics from launch day.
Effect on ASO
Although these changes will not affect how an app is optimized
in the Google Play Store, they can provide insights that developers can use
fine-tune their App Store Optimization strategy.
Identifying trends is useful for tracking the success of one
the app's optimization or identification of weaknesses. The ability of the console to
Notifying automatically if major changes occur can help developers stay alert
how their installations are trending.
The calculations can also help identify errors that may have an impact
individual types of devices or upgrades. For example, if “Uninstall
device ”metric rises suddenly, it may be an indication that the app is not
works properly on a particular device. This can quickly provide insight as
Developers can use to find and fix bugs before the problem becomes widespread.
Although it was previously possible for developers to find this information,
new metrics make it easier to quickly identify these changes.
Limitations to data
That said, while the Google Play Developer Console can
give insight into the results of an app, it is still an overview and it is not
a substitute for the insight the ASO software can provide.
Google Play page reports provide tools for analysis
conversions, discovery, performance and so on, but these provide more than one
overview than a thorough analysis. Although the new statistical calculations are
It is not useful to distribute things as new and returning users
separate traffic by channel. Separating traffic by channel is crucial
Understand user behavior across different sources and how to optimize yours
overall ASO strategy, including organic and through paid marketing.
The latest updates to the Google Play Developer Console can
help developers get a fresh look at metrics and trends, which is helpful too
identify success and sudden changes, and can help complement an app's ASO.
Want more information about App Store optimization?
Contact Rubber Cube and
we help you get started with your strategy.