Help me here, it's my understanding that the new TV app has the ability to play shows without having to start the app associated with the show you are playing. Not for any services, but HBO seems to be the one mentioned in articles.
From my Apple TV 4K and from my iPhone, it is still launching the HBO Now app to play HBO programs. What am I missing?
An article said you must subscribe from the Apple TV app. I'm not sure how literally it is, I subscribed via AppleTV a while ago, my bill goes through iTunes subscriptions. It seems like it should qualify.