Hearthstone is a popular online card game from Blizzard Entertainment, based on the "Warcraft" series. It's a game that's easy to learn, but challenging to master and has countless players around the world. Is its App Store optimization as strong as a master's tire, or is it a low level of informal building? For this week's App Store spotlight, we take a look at Hearthstone and see.
On the Apple App Store, Hearthstone is ranked No. 50 in the category category. It is the top ranked app in search of names, as well as variants or misspellings such as "heartstone" and "groundstone". It is also good for competing card games, such as "Magic Card Games", where it is the third highest. The result is other Blizzard features such as "Warcraft", where it is also # 3, and card game categories such as "CCG" and "TCG" There are numbers 7 and # 9 respectively.
Its rankings fall below Top 1
Ads: The Hearthstone app page starts with a video showing the app in action. This includes several moments from games in progress, which demonstrate the mechanics and graphics, as well as moments like unlocking new cards. It's engaging and gives users a good idea of what the game is, accompanied by epic music.
After the video, the app page has five screenshots. Each one shows different aspects of the game, such as tire building and dueling. While there are callout text that comes with each screenshot, they do not contain much in the way of keywords, instead of just saying "Jump right in" or "victory awaits." It does not tell the users much about the game or its features, despite being visually well designed.
The app can contain up to five more screenshots, which show more of the app's features. While users get a good idea of how the card game seems to work, it can deepen into the strategy, receive new cards and so on. So, while the video is impressive, there are still areas where the screens can get better.
Title and subtitle: The app's title is only "Hearthstone." This takes up 11 of the 30 assigned characters, leaving 19 more that can be used to include more keywords. Even the video calls the full name of "Hearthstone Heroes of Warcraft", so the app title can be updated to something similar.
The subtitle, "Exciting Card Fight", also has space for nine more characters. Although this makes it ranked the second highest result for "card match" search, it may use additional space to include another keyword or two so that it appears in multiple searches. "Thrill" is not a keyword that is valuable to the app, not because the sentences it builds are often searched for, so it can also be replaced by a more useful phrase.
Description: Hearthstone description is solid in many places, but overall it still has room to improve. It starts with short lines, which are easy to read on iOS devices, and call key features with enabled text. The main part of the introduction is a longer text block, but users tend to look over without absorbing everything.
This section can easily be broken into a few smaller lines, which will be easier for users to read on a glance.
The function set is short, just a few small lines about each function. These can be expanded to bulleted lists, which are easier to read in a moment and can provide more information efficiently. Doing so can also provide more opportunities to integrate keywords, which will help the app build relevancy for search advertising campaigns.
Last but not least, it should save device requirements further down on the description after listing the features. Currently, the other line speaks of which specific devices can play the app.
- Google Play
On Google Play, Hearthstone is ranked # 29 in the Card category. As with its iOS version, it's the first app that appears under search for names and many spelling variations, such as "heartstone" and "harth stone". It is the second highest app with search for "blizzard", "fantasy card games" and "warcraft", and ranks in top five for competition searches like "duel masters", "magic card games" and "heroes of skyrim."
Its rankings start to fall a bit for concepts such as card fighting games, where it comes to # 12 and "CCG" where it is # 17. It's 25 th highest result while searching for "Card collecting "and" card trader ", and only enter # 35 for" TCG online. "
Creatives : Like On iOS, the Hearthstone app launches for Google Play with a video. This also shows features and aspects of the game, including floating text to tell users what they can do in it.
The following screens are different from iOS, including more in the way of art and graphics. They continue to use callout text that stands out, but does not include many keywords. Once again, the app uses only five of the eight screens allowed, so it can easily include more screenshots to demonstrate more of the app's features and mechanics. Three of the five screens currently only show us what particular characters look and while the designs are very nice, it does not matter much what the app has to offer.
Metadata & Description : Hearthstone description is longer on Google Play, which is okay. It is important to have different descriptions for each app store. It forms more into games and features, giving users a good idea of what to expect. Nevertheless, it does not use its keywords at the beginning of each line and phrase almost enough, which will make it harder for Google's algorithm to index it for particular keywords.
For example, the way it is formatted, the app is ranked # 2 for "Collect powerful cards", but it's a small volume. If instead of talking about "tire building", it could increase the potential to rank higher for this high volume keyword, now located at # 89.
In addition, the function list is just a single small list of functions. If it were to expand on them, deeper into the various aspects of the game, it could contain more relevant keywords to index for while telling the users more about the app.
Hearthstone's App Store Optimization has room for improvement, even if it has some strong material to work with. Its screenshots look good, but they do not tell the users much about the game or include keywords in their exclamation text. Descriptions also need fine tuning, so users get a better idea of what features the app has to offer while improving the indexing of relevant keywords. If it were going to be better, it could not just turn out to look for terms related to the mechanics and features, but also appeal to users searching for them.
While Hearthstone was a popular game long before you became an app, App Store optimization was the key to reaching new users in the App Store and the Google Play Store. Without proper optimization there are a few short cards of a full tire.