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Home / Apple / Honey Comes and Goes – A Lesson in App Marketing

Honey Comes and Goes – A Lesson in App Marketing



Last Friday Honey, a service that finds discounts and promotional codes for everyday products, launched an app to the App Store and it took it with the storm and increased to # 1 Free app in the United States

Here it is that comes to the top of the charts looks fast like:

  Timesheet from the App Store

The app climbed so fast that it went from not being ranked at all, to taking # 1 spot under an hour! It's pretty fast, and we've seen many apps climb on the charts.

We already know what you are thinking – how many downloads it took. We estimate that honey saw about 225K downloads on Friday in the United States . By comparison, YouTube, which has been consistently ranked in the top 5 free apps in the US, saw about 85k downloads on Friday.

But …

Honey didn't stuck too long. We estimate that the day after the release, the app saw only 45k downloads, and as you can look for their ranks, the app began to dip quite quickly. Honey is now under the top 1

00 mark.

The lesson here is …

Concentrate your traffic on the launch day.

There are several ways to climb the charts so fast. The obvious is paid advertising. But it is incredibly expensive and can be complicated to set up. The less obvious is organic.

If your service already has an audience elsewhere, such as on the web or via a mailing list, they will let them know about the program at the same time. Honey can boast 10M users on its side.

If you don't, make sure you coordinate your campaign for the app to happen at the same time. Whether working with journalists, adding websites like ProductHunt, or even mentioning it in forums like Reddit. While you may not be able to get to # 1 like Honey, your campaign concentration will surely give your app a better starting point.

Track the app's performance right from day one. Get started now →


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