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How & # 39; Dear Tim & # 39; Letters shaped Apple Watch's future



Apple customers sending letters to Tim Cook has become a popular practice in recent years, and CNBC is out today with an interesting look at what is happening to these emails. The report explains that while most & # 39; Dear Tim & # 39; letters are not answered, they are passed around the company and "inspire change."

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CNBC first explains that Cook has an assistant whose job it is to read through email, he gets and decides what is being sent directly to him and what is being sent to others Leaders:

According to people familiar with how the process works, Apple Cook has an assistant working it is to read the post, send someone to him for personal attention, and share others to a group distribution list of executives on that particular team. They send the letters to their reports, and then down the chain. Many of these "Dear Tim" letters are eventually passed by rank-and-file employees, according to a current and two former employees.

Furthermore, these emails to Cook had a major impact on Apple Watch's overall direction, the report indicates. When Apple Watch was originally released, the letter to Cook began to "retrieve from users describing how the device alerted them to potentially serious medical conditions." This is when Apple allegedly began to "shift focus on the watch more toward health properties." [19659004] A former employee described the letters as a surprise, as no one expected the heart rate tracker to pick up irregularities that indicated more serious problems. Another former employee said that heart-related letters showed that Apple could have a much more positive impact on health than anyone previously understood by the company.

The report continues to say that the letters are "useful for maintaining employee morale" especially for engineers who do not have an externally reversed role. Apple's secret makes it difficult for these employees to talk to the public about what they are working on, so these letters help them measure the effects of their work.

The full report can be read on CNBC and highly recommended. [19659008] Read more:


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