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How a 16-inch MacBook Pro sets the table for ARM MacBooks



A 16-inch MacBook Pro with reduced frames and possibly a new keyboard design comes in October, according to a report by the Economic Daily News forwarded by 9to5Mac. The most noteworthy feature of this latest proposal from Apple's next-generation notebook is the price – EDN proposes a starting price of around $ 3,000.

Should we be surprised? Apple has never been focused on being a low-cost leader, and at the top end of its product range it has not been afraid to charge a whole lot of money … especially for products called "pro."

From Power Users to Pros

Long after the iMac came as an affordable consumer computer, most Mac power users still purchased Power Macs. But under the Intel switch, Apple Power Mac turned to Mac Pro ̵

1; and it was more than just a marketing change. If the Power Mac was used by power users (and yes, the name also suggested it had a PowerPC processor inside), Mac Pro was meant to be used by pros and is priced accordingly.

Watch the Mac desktop landscape today: the iMac is so powerful (and the iMac Pro and Mac Pro so expensive) that it has absorbed most of the users who would once have turned their nose on it. Apple has redefined its desktop line so the most powerful devices are so expensive that they don't make sense to most users.

  apple mac pro display Apple
Apple Pro Display XDR

Consider what we all learned when Apple introduced Pro Display XDR, namely that professional markets do not resemble the world inhabited by consumers (or professionals in other areas ). What looks like a ridiculously expensive display for us looks like a great value to buyers in specific professional markets.

The message is that Apple is at the forefront of producing products built for professional needs – and then priced. In the old days, a power user could pretend they were a "pro," but these days you will think of a pro, you will pay dearly for it.

The same story seems to repeat itself on Apple's laptop line now. A portable $ 3000? Many of us will look at that price and flee to the $ 1,099 embrace of the MacBook Air, a truly sturdy laptop that – let's be honest with ourselves – offers enough power to maybe 95 percent of Mac buyers.

And many of the people in that other five percent will win for the prize, but immediately give an order for one.

It all rolls down

Now is the good news: The shock and the takeoff (you know it will be outrageous) when Apple dares to introduce a laptop $ 3,000 will die down and Apple will do what it always does. It will roll the enhancements introduced into the 16-inch MacBook Pro down to the rest of the product line, slowly making them available at lower prices.

Think of the original Retina MacBook Pro, which was priced at $ 2,199, pretty much more than the non-retina models available at the same time. People paid a premium for the first model, but seven years later, all of Apple's laptops are retina, and you can buy as low as $ 1,999.

Nor is it such a big jump that you might think. The top 15-inch MacBook Pro model currently sells for $ 2,799. A base model 16-inch model for $ 2,999 would be a modest price increase for the first model in a brand new Apple hardware generation.

It also suggests that perhaps Apple's overall plan is to eventually roll out replacements for the 13-inch MacBook Pro (a 14-inch reduced frame model, perhaps?) – but keep prices $ 200 or more over the price of current models . I don't love Apple's continuous ratcheting of prizes, but it has been a trend in recent years and I expect it to continue.

Although this is the case, it is not difficult to imagine that by 2020 we would see a 14-inch MacBook Pro model starting at $ 1,699, and in 2021 perhaps the current two-port MacBook Pro will be replaced with a $ 1,499 model.

ARM for the rest of us?

The problem with this scenario is not that Apple apparently wants to create higher quality laptops and charge higher prices for them. It's more that Apple's consumer-friendly notebook line is currently lacking variety, and that is to say the least. Apple Macbook Air Keyboard ” width=”300″ height=”223″ data-imageid=”100791162″ data-license=”Supplied Art”/> Apple

2019 MacBook Air

As much as I love the current model MacBook Air, it's literally the only laptop computer that Apple sells today. Apple seems to have spent the last couple of years cleaning up the mess it did to miscalculate the appeal of the 12-inch MacBook and 13-inch MacBook Pro, which is admirable – but right now if you don't want to pay for one The MacBook Pro is all you have left with Air.

If Apple is really going to rattle up the price and specifications of the MacBook Pro, it is the company that requires giving non-proffesional users more options. All the rumors that Apple will soon make a transition to Apple-designed ARM processors on Mac actually follow this – after all, laptops would benefit most from the enhanced efficiency of ARM processors.

Perhaps the future of Mac laptops really is twofold: A set of expensive MacBook Pros powered by Intel processors, and (ideally) more than an ARM-based laptop that will fit the budget and needs of the general buying public. .

It may seem, but Apple is going to need more variety on the consumer side of the product line before MacBook Pro users feel comfortable when they migrate mass to the MacBook Air. As with so much of Apple's laptop computer line in recent years, this still feels like a work in progress.


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