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How an Apple TV stick could make Apple's video streaming service an instant hit



You may have missed it between all turkey wells and Black Friday sales, but last week, the information reported that Apple considered making a small AppleTV stick similar to competitors like Amazon and Roku.

Up to Now, Apple has been stuck in keeping the line on Apple TV prices. When the company introduced Apple TV 4K, it did not even cost the fourth generation model, they are still both for sale, starting at $ 149 and $ 179, respectively.

Compare it to the competition: You can buy a Fire TV Stick for $ 40 and a 4K version for $ 50, and comparable Roku devices cost $ 30 and $ 40, respectively. Yes, these pins are underpowered compared to Apple's box. Roku's Apple TV equivalent box is $ 1

00, but no matter how you measure it, Apple is not competitive in the TV boxing market in terms of price.

It's Apple for you. It has never been the low price leader. The difference is that in 2019, Apple will launch a new video streaming service with over $ 1 billion in content it has purchased for more than a year now. And while people will be able to look at these things on iPads and iPhones and Macs, it will not be readily available on a TV without an Apple TV.

We are in an era where Apple is trying very hard to grow its services revenue, from the App Store to iCloud to Apple Music to, yes, this new video service. The question is, is the growth of Apple's video service important enough to leave high margins and prices for hardware products like Apple TV? According to the information, Apple has thought about it.

Stick it to them

  Amazon Fire TV Bar 2018 Amazon

If Apple made an Apple TV stick like Amazon's Four TV Stick, would the device have all the Apple TV features?

The appeal to TV-stave products is that they are small, discreet and cheap. I find it hard to believe that Apple would sell one for $ 50, like Amazon, but at $ 75 or $ 100 it would be dramatically cheaper than $ 149 in Apple TV today.

What functionality would an Apple TV stick give? It's easy to say that it may not support 4K and HDR, but I'm a little hesitant to write them off. 4K and HDR is where the TV market is now and Apple will no doubt brag about how all programming on its video service is in 4K HDR. Would Apple build a new TV product in 2019 and not offer 4K HDR support? I guess it's possible, but it seems like a strange choice for me. Perhaps a better option would be for Apple to offer two models, like Amazon and Roku do-a non-4K version for $ 75 and a 4K edition for $ 100, let's say.

Another possibility would be for Apple to remove functionality from current Apple TV to separate the stick from the "real" Apple TV. Siri Remote may potentially be omitted. (Apple can even tell buyers to use the Remote app on iPhones or iPads to control the device.) Apps can be restricted so that only video books appear in the App Store.


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