All of the company's CEO likes to think they are running a well-oiled machine. And it's hard to get an executive so well compensated, running a $ 700 billion company to realize what's really going on in the basement.
Apple and CEO Tim Cook are no different. As a company grows, it becomes like a large sailing ship that once navigated the sea breezes with ease, but is now hampered by an invisible force that lives just below the water surface. Thanks to the barnacles and the laws of organizational dynamics, Apple has become too big and too slow.
Where's the whip?
Most of Apple's growth in revenue, profits and share prices has come under Tim Cook's government, with a touch of Steve Jobs & # 39; inheritance cast for balance. Growing income, profits, and stock prices are not important, and Cook deserves kudos because he has achieved more than Jobs, much as the Apostle Paul helped spread the gospel far more than Jesus. But as a reading of the New Testament shows, even early Christianity was not a well-oiled machine.
Here's the problem. Number. There are lies, cursed lies and statistics. So, with some numbers, Apple couldn't do better. AAPL is at record level. Revenue and profits and iPhone sales are on record numbers. What's not to like?
What is not to like is the Mac line. Yes, Macs are also sold at record levels. Where is the Mac Pro? Where are iMac and Mac mini upgrades? Why is MacBook Air still in the product line? Why is it not a Mac professional notebook?
It's not Mac and iOS App Stores. Try searching for the best apps in any category. Finding apps is a royal pain. Is it any wonder that app developers don't care about upgrading their apps and why abandonware is such a problem? It is difficult to find good apps because search sucks.
What is not to like is the iPad line, which has not seen much of an upgrade forever. Yes, iPad Pro models are welcome relief, but a MacBook is a better blow for the money. Why can't these devices be upgraded with new features like the iPhone Is. Each. Year?
What is not to like is Apple TV. Apple says, " The TV future is here ." No, it is not. The future of TV is 4K video. The future of television is easy navigation. The future of television is not a lumpy remote control or a Siri-infested speech interface that doesn't seem to understand accents.
What is not like is why Apple chooses to abuse customers by selling as new technology, technology that is years old. Can you say the iPhone SE? iPhone 6s and 6s Plus? They are sold because Apple's gross margins are, yes, so gross, the company will sell something old as if it were new.
Let's face it. Apple has become too big and moving too slowly to handle annual product upgrades ̵
Too large and too slow is exactly what happens when someone drives a car that gets bigger and bigger each passing quarter. After a while, the car can only drive on several roads. What Apple could use right now is what helped make Tim Cooks Apple the success it is. A man with a whip. The last Apple manager, who was not afraid to use a whip to run the company, was Steve Jobs. Since then, Apple has made more money than most developed countries, but has only launched Apple Watch and Apple AirPods, both accessories for the iPhone that Steve Jobs launched.
Apple is too big and too slow and needs someone with a whip to move and motivate the company to produce the next big thing.