Remember computers? Of course you do. You are using a computer now. Mac, PC, Android, iPhone or iPad, these are computers and platforms that humanity knows, and for better or worse, use every day. They are computers. We are a computer user.
Microsoft compares its new Surface PC computers to Apple's iPad by telling the world that Surface is a "real computer." Surely it is. Notebook, hybrid or desktop, we will agree to Surface PCs, well, computers. If Microsoft is married to the past and we agree on what a computer is, what about generating people who never use a computer?
Phone? Or, iPhone?
Far after the NFL switched from side-line iPads to Microsoft Surface-sponsored tablet hybrids, television broadcasters and color commentators called them iPads. No one calls a tablet a computer, even if it is. Microsoft CEO Satya Nadella says Apple is a " luxury goods manufacturer " and grumbles that people " need to get a real computer ." This luxury product manufacturer deleted Microsoft's mobile ambitions from the face of Mac sales continued to rise while Surface sales remain unknown, and Apple's strategy seems to be good.
Apple responded to Microsoft's anemic but high-profile threat with a prospect born of the future in a bold video called iPad Pro ̵
This is an example of the new generation of computers and they do not know that they are using a computer . To those of this younger generation is a computer what old people use. Everyone else uses an iPad or iPhone.
Let's face it. Microsoft blew it. They still blow it because the surface, Windows, the Office Trinity is married to the past. Through a series of incompetent steps, Microsoft lost its mobile energy production to Apple and Google. The Mac can be an outlier because 2017 is the best Mac year ever, but the future is mobile, despite Microsoft's attempts to bring people back to the turn of the century when Windows reigned.
The kids in our neighborhood here in Atlanta, suburbia at its best, think computers are for old people. Few teenagers even know how to write, but they can get an iPad or iPhone to transcribe everything in an instant. iPads and iPhones go everywhere like laptops, and increasingly, these are the chosen devices.
Meanwhile, Microsoft is trying in vain to move people into the past by parents old comparisons of Surface this vs. iPad. Apple's Mac sells at a record high, but iPad sells double Mac, and we all know how good the iPhone is.
They are the old user.
Microsoft would be better suited to get people who use iPhones and iPads to see what can be done with Office on mobile devices.