Apple's upcoming streaming service has a name, Apple TV +, and a host of big stars, but the many important details are still secret …
Joan E. Solsman for CNET:
Apple officially announced Apple TV Plus, a subscription service for its exclusive original shows and movies, at a splash event in March at Cupertino, California headquarters. After showering an estimated $ 2 billion over Hollywood for more than a year and trotting out some of Hollywood's biggest stars and heavy hitters to sing their praises, Apple finally confirmed it plans to launch its Netflix competitor sometime this fall with original TV series and movies.
Since then, the company has released teasers for two of its major originals: For All Mankind a period piece by the creator of Battlestar Galactica presenting an alternate story in which the Russian put the first person on the moon, and The Morning Show a drama about a morning news broadcast with Reese Witherspoon, Jennifer Aniston and Steve Carell. Oprah Winfrey, Steven Spielberg, J.J. Abrams, Jason Momoa and other big names are also on board.
But Apple has silence on some of the key details that future subscribers need to know. The company played coy on details, including how much Apple TV Plus will cost, how many programs will be available at launch and whether Apple will drop all episodes in one season at a time, a la Netflix.
This is what we actually know …
MacDailyNews Take: Some analysts, such as BTIG's Rich Greenfield, believe Apple will provide programming to Apple device owners for free.
We like that idea because it would be so thoroughly disruptive to the world of fake iPhones, late iPads and cheapo cheeseball Apple TV knockoffs and streaming sticks.
If not – this is Apple after all, and you may have noticed that they generally don't like giving away things – at least it could be a free trial. In that case, it will either prevent the company from dropping entire seasons at once to binge, or Apple can offer episode 1 of each series for free.
Apple TV + can therefore cost anywhere from $ 4.99 (seems too low) to $ 14.99 per month (seems high, but we will probably pay it). $ 9.99 strikes us as a likely monthly fee at launch, with potential discounts for families and students at Apple Music.
 [Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.] ]