When you choose your keywords for your app, you will
Make sure you get the ones that help your visibility and downloads.
You want users to find your app in search, which will require targeting
keywords that are in demand and related to your app, and then work to increase yours
ratings for them. Since keyword optimization is a key part of App Store optimization, we'll review how
to optimize your keywords in the App Store.
How it works
In the iOS App Store, developers can declare keywords in
three fields: The title, the subtitle
and keyword bank. Through these three metadata fields, the keywords and phrases
what you rank for is expanded.
The title and subtitle contain 30 characters each.
The keyword bank has 1
of keywords; Title and subtitle use spaces to separate them, along with any
other punctuation marks, while the keyword bank separates keywords with commas
and no spaces.
Since the title and subtitle are user-friendly, they should read
properly and provide users with information about the app. All three metadata
Fields should use as much of the available space as possible to take full advantage
it; Empty space is a missed opportunity. For the title and subtitle, a few
blank spaces may be required for readability, but keyword banks should be at
99-100 characters. This will help you optimize the use of keywords.
It is important to note that Apple may reject a submission if
A reviewer considers the title or subtitle to be "keyword-filled."
it is recommended that the title and subtitle read naturally and not as one
comma separated list – not just for potential conversion but also
What to do
The first step in an optimization strategy is research.
App Store Optimization software helps identify several important
things to consider about your keywords:
- How do you rank for them?
- How do your competitors rank for them?
- What other apps show up for these keywords?
- Are they relevant to your app?
- Are they high volume or low volume?
- If they are low volume, they are very
This can help you identify which keywords you want to keep and
that you might want to remove. ASO software can show you how to rank for each
keywords so you can remove those that don't work well, maintain them
that is and identify new trend concepts to focus on.
By examining your competitors' rankings for your keywords,
can decide if the keywords are worth pursuing or if you need to adjust
focus. If your competitors are more likely to rank you for a relevant keyword, it is
may mean that you need to change your strategy to increase your ranking
where the keyword is used and how to support it with Apple Search Ads. On
however, if competitors on a keyword aren't relevant to your app, it may be
a good candidate for removal.
search volume is very important for optimization. The higher a keyword is
the volume is, the more users search for it. That's why you rank well for it
High-volume keywords mean that an app appears before multiple users. on the other
By the way, some high-volume keywords are so widespread that ranking is good for them
an almost impossible task. At the same time, some keywords with lower volume can
can still be valuable if they are highly relevant to your app or are targeting a niche
interest in having your app built around. ASO software can determine the volume
of each keyword you target and highlight the types of apps that appear and help you
Decide which ones are worth targeting.
When optimizing keywords, consider visible elements and
their impact on conversions. User-facing images such as video, screenshots
and description can affect conversions per keyword search. If they shout out yours
most popular keywords, users can see that the app is relevant to their questions
can convert. These conversions can help you rank better by the terms they are
Track & Iterate
App Store Optimization requires analysis and iterations in
to maintain momentum. You should see how you rank for targeted keywords
before and after launching changes, search ad campaigns and new creative sets.
Even if you do not change anything, user trends can change frequently, then one
your app's keyword rankings may begin to decline as users begin to look elsewhere.
When changes occur, it is important to launch new iterations
of the app. If you find that a keyword is not working properly, it is time to remove it
and test something new. Testing new creative kits can help you find what works best
for conversions, which in turn can help increase keyword ranking.
Every change can build on the success of a previous one
iteration, so use what you've learned through research and experience
improve the visibility of your keywords. Analyze your rankings and test continuously
Changes can help keep your app's rankings strong with each new version.
With these guidelines in mind, you will be able to start
optimize your App Store keywords. When your app contains optimized keywords,
advertisements and descriptions, you will be on your way to success.
Want to know more about App Store Optimization?
Contact Rubber Cube and
we help you get started with your strategy.