People are eye candy aficionados. We judge books by the cover. We would rather attach our eyes to George Clooney or Beyonce than Michael Berryman or Donnatella Versace. So it's with me and my love affair with Mac apps. It starts with eye effects. The app's logo.
If the logo is visually appealing, I take a look at the app. If it is not, I often pass. Why? I expect the developer took the time to create a good logo for the app, so maybe they took the time to create a great app.
Here's an example of exactly that and where everything went wrong. The app is called Squash. It used to be called Squish. But the app's logo is an orange to peel, not a squash, not squashed or not squished. Everything is wrong here, except that the logo is colorful and it made me look more closely at the app itself.
Squish? Squash? What does Squash do? The magic is drag and drop. Drag pictures or photos onto Squash (used to be called Squish) and compresses everything to a more manageable size; perfect for uploading to Twitter or Facebook or sharing with others.
Basically, the app compresses and optimizes images and images. The photos you brought with your iPhone or animal DSLR? They are large and not easily sent to friends or family via email or messages, or uploaded to a site or gallery, unless compressed. Squash … uh … squashes picture or picture. For example, a 5 megabyte image can be compressed to about 1.5 megabytes, but still looks almost exactly the same. Ditto for a 1.5 megabyte image that can be compressed down to about 300k.
Not many, but a few. Squash doesn't look like everyone. PNG files, although most images will be .JPG files anyway. I'd like to see more statistics about file size before and after squish … is … squash.
And that's the logo. If the app's name is Squash, then the icon may be more appropriate as a squished squash (vegetable) than a peeled orange.