قالب وردپرس درنا توس
Home / Apple / Huawei does not need nationalism to beat Apple in China

Huawei does not need nationalism to beat Apple in China



Huawei's reputation in the United States took a grave violence in 2018, a year booked by major hauliers hailing profiled phone launches and the arrest of the company's chief financial director for fraud charges. However, last week, a report and survey by Financial Times showed that the external controversies could actually help Huawei in their home market.

Report FT claims that Huawei's fights "lead to an increase in brand popularity among Chinese consumers and a sharp increase in sales of smartphones", citing a 33 percent increase in consumers expressing an intent to purchase. a Huawei phone next time. The authors also asked sales staff in smartphone stores for comment; one said that "the arrest of [CFO] Meng Wanzhou has made Huawei a patriotic icon."

There is no doubt that there are customers in China who could purchase dispute resolution decisions. People often feel strongly about the origin of the products they buy and not just in China. The "Made in USA" mark is a powerful, emotional symbol for many Americans, even in times when the country is not locked in a fierce trade war with an opponent. "[It’s] is probably not the most important criterion most people use in the purchase decision," said IDC senior researcher Kiranjeet Kaur. "But the nationalist mood definitely does not help Apple in China and can probably soar the decision in Huawei's favor when someone stands on the fence."


Source link