Hulu is a video streaming site and app where users can see original programming, live sports and licensed content. Recently picked up new buzz around Hulu after Disney had accomplished the service. Buzz alone is not enough to run app downloads, but it also needs App Store optimization. For this week's App Store spotlight, we take a look at Hulu and see how well ASO works.
At Apple's App Store, the Hulu # 2 app is under the Entertainment category, just behind Netflix. It's the top-ranked app for terms like "free movies apps", "free Disney movies" and "free tv shows" as well as ranking in the top ten for valuable video clips like "movies" (# 5), and "Free Streaming" (# 3). Hulu is also good for many competitor terms, such as "Redbox" (# 6), "Tubi" (# 9) and "Showtime" (# 1
Creatives : Hulu's screens use the same lime
green background and white text as icon, create a color scheme and
iconography that is different from the app. This is good branding, while the callout text
is big enough to stand out in the screens and convey the message. The
callout text is short and current, using keywords such as "Watch Live TV"
and "Live Sports & News."
Each screen shows another aspect of the app while
The images include popular shows that users can search for. To
For example, the first screen displays promotional image for "The Handmaid's."
Speech "while the" All Your Favorite Shows "screen contains popular ones
shows as "Bob's Burgers" and "House Hunters."
While the advertising it contains shows the app and its features, it uses only half of the screens it can. The remaining five screens can show the different genres of shows or movies it has available, including original programming, personal profiles, and so on. Having a variety of screens is also useful for Apple's search ads, as it can display different ad sets for different sets of users, based on search and taste.
In addition, the App Store listing does not have a video. Since it's a streaming app, it can use the video to show fast clips from some of the popular original programs, similar to what HBO does on its HBO GO app. This will help illustrate the variety and quality of the shows users can see on the app while still using only in-app recordings. It will have to use its original notions because of copyright, but it can still show a number of shows that can attract new users.
Title and subtitle : The full title of the Hulu app is
"Hulu: Watch TV shows and movies." This uses 29 of the 30 characters it is
allowed, which are all important keywords. At the same time, it illustrates quickly
the value of the app to anyone searching the store. It is a great use of
title space for both metadata and demonstrating value.
The subtitle "Stream the latest TV and Films" uses all 30
characters that the App Store offers. As with the title, it is important
keywords while providing information about the app. It repeats "TV"
Keywords from the title, which are redundant for metadata purposes, but that is
just a difference of 2 characters.
Overall, the title and subtitle are very effective for
Provide information about the app at the same time as it benefits
Keyword Targeting Terms.
Description : Hulu description while giving
important app information is not optimized for the Apple App Store.
Descriptions for iOS devices should be written with short lines, no more than
1-2 sentences. This makes them easier to read on iPhone screens and provides
Relevant information in bit sizes that users can easily capture while
Hulu description is based on an introduction that fills
eight lines when displayed on an iPhone, so users will look over it without
takes in most of it. This can cause them to miss the original information
shows, live TV and the size of Hulu's video library.
The description itself is primarily focused on the different
Hulu plans. Although there is a list of the points on the app's features, it's a simple one
list focused on the features that all subscription plans provide. Bullet lists
is great for presenting features, but the long list can be divided into
a few minor feature lists to provide more information. For example, it
Mention to add premium networks to your subscription and list them in a single
line; Turn it into a "Premium Networks" section and note each network
in a separate ball will make it easier for users to see the options while
The functional parts for the various subscriptions (Hulu, no
Ads and Hulu + Live TV) are also presented as large sections. These could
also split into bulleted lists that present each of the features and benefits,
For example, "Stream over 85,000 episodes" and "Watch live and on demand TV." The
will quickly present the value of each subscription in an engaging manner.
On Google Play Store, Hulu is ranked # 4 in
Entertainment category. It ranks # 1 for a variety of terms, including "stream
app, "" TV shows, "" watch shows "and" watch movie apps. "It's also good for
several competitors, such as "HBO GO" (# 5), "Tubi TV" (# 6) and "Starz" (# 10). Its rankings are getting a little lower
Terms like "Free movies" (# 17), "online TV" (# 15) and "TV online free" (# 18).
There are also some competitors it can improve its ranking for, for example
"Showtime" (# 39), "Amazon Video" (# 31) and "Crunchyroll" (# 21).
Creatives : Hulu creative set is slightly different
on Google Play. Instead of the green and white color scheme, it uses a black one
background with green outgoing text. Although this makes it easier to print the text, it is
does not match the iconography associated with the mark as well.
The screens use the same exclamation text, such as "All Your
Favorite shows "and" Live TV with 60+ channels ", but they use different shows
and screenshots for most of them. The first image still focuses on "The
The official's speech, "but later screenshots include notation programs and movies like
"Family Guy" and "Shrek," or channels like CNN. These still provide useful
information about the app and the shows it has available, even if they do not
also stands out with darker colors.
As with iOS, the Google Play listing does not have a video.
This can help it show some of the original shows it has to offer and
features the app provides; A good video can potentially boost an app
to 25% .
Description and metadata : On the Google Play Store,
Descriptions are searched for metadata starting from the beginning of each line.
Descriptions should use keywords there to index for them as well as to
Let users immediately know what they get from the app. Hulu uses the same
description as it does on the Apple App Store, which means it is not built for
Google Play indexing.
Although the description is still relevant
app information, it is not written in a way that focuses on keywords.
It begins with terms such as "You can even add Live TV" and "Create up to 6
personal profiles "which are not useful for indexing.
Bullet lists are very useful for adding keywords to Google
Play. Starting each dot with a keyword may indicate Google
algorithms that these are important terms. If the description should be extended
cool the list and turn their sections on the different subscription options
into bulleted lists, it can contain keywords that it wants to improve
One thing that helps Hulu rank for all the keywords it does
is the title and the short description. Title, "Hulu: Stream TV, Movies &
more "contains important keywords, while the description emphasizes them and
adds terms like "Live TV." While it definitely helps, it can improve it
indexing and rankings further by incorporating the keywords it wants
goals in its description.
What happens to Hulu after the acquisition of Disney
is some guess, but it's location in the App Store is remarkable. It
uses valuable keywords in the title, as well as iOS subtitles and Google
Play brief description, to help the index of these terms and increase its
rankings. The creative sets show the various shows and features the users can
Enjoy from it, use strong callout text that is direct and
There is always room for improvement, and Hulu can start
Increase their rankings and conversions by reworking their descriptions. best
Description practices in the Apple App Store and Google Play Store
very different, so each should be written with the store in mind. By doing so
can help your app improve your keyword rankings even further.
Want more information about App Store optimization?
Contact Gummicube and
We help you get your strategy started.