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I need something boring from Apple



  Drilling Apple Everything we see and hear and read these days seems big, sensational, criminal and outrageous. The new norm is that everything goes wrong at the same time. I don't know about you, but I'm tired.

The 2016 election was full of fatigue. New fatigue. Hillary fatigue. Here we are a few years later, and I am tired of anything to do with the government. What about Apple? Sorry, there is fatigue too. I want something to bore me for a while.

Upgrades And Bugs

Color me if you wish, but I've been tired of hearing about Apple's huge wealth and hundreds of billions of dollars hidden from shareholders (not given back to shareholders ̵

1; they didn't give money to Apple for Apple to be able to give something back), while Apple's customers are suffering.

Suffering? MacBook Pro keyboard scandal where a wrong keyboard can cost half the price of a new Mac laptop. Then there is the Mac product upgrade crisis where half the product line is older than Microsoft's Surface PCs.

Suffering? iPhones – Apple must officially be referred to as & # 39; iPhone "now that the Mac has been downgraded to relic status – is updated every year according to a seemingly tight schedule, and the product line is wider now than The Mac has been an afterthought.

The Mac is suffering, folks, Apple could upgrade the Mac every year, selling about 20 million Macintosh machines a year – far more than decades, but opting to sell old ones products to customers like what's in the box are new Mac mini Not new MacBook Air Not new Mac Notebooks maybe newer but with keyboards from another universe

As much as analysts talk about Apple as a Services company, a few things haven't changed. Apple is a hardware company. iPhone, iPad, Mac, and now Watch, AirPod (both really iPhone accessories), Beats headphones, et al.

Hardware. Hardware. Hardware.

What about services? Where would in The revenue from services is devoid of hardware.

For about 10 years before Steve Jobs's death in 2011, Apple launched the Apple Store, iPod, iTunes, iTunes Music Store, moved the Mac to Intel, introduced the iPhone and iOS App Store, launched the iPad and created the Mac App Store.

Since Jobs died, Tim Cook's Apple has upgraded everything, purchased Beats and launched Apple Pay, Watch, Apple Music, AirPods and Pencil. All on a R&D budget 10 times what Job used to recreate a few industries.

Do you see? This is all the drama I don't need and don't want anymore, and Tim Cook was able to fix it quickly. Launch a few new products and upgrade your product line more often. Yes, it can be tedious, but that's exactly what we want to prevent another outbreak of Apple fatigue.


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