Your favorite apps Instagram and WhatsApp are set to achieve branding & # 39; From Facebook & # 39; according to The Information :
In a big shift, Facebook is planning to signal its control over Instagram and WhatsApp by adding the name to both apps, according to three people familiar with the matter. The social network will redirect the apps to "Instagram from Facebook" and "WhatsApp from Facebook," the people said.
Both Instagram and WhatsApp had previous independence from the Facebook brand, but this new addition makes it clear that both apps belong to the social network. Internally, the change has been "met with surprise and confusion" according to The Information & # 39; s sources.
"We want to be clearer about the products and services that are part of Facebook," said a Facebook spokeswoman to The Information, who also emphasized his workplace enterprise product, also has similar branding .
The new brand & # 39; from Facebook & # 39; will appear in apps on sign-in pages and also in the App Store, for example. [1
Co-founders of both companies left Facebook last year and have since been replaced by veteran executives by CEO Mark Zuckerberg.
The United States Federal Trade Commission (FTC) recently hit Facebook with a $ 5 billion fine over its repeated privacy breaches, such as its role in the Cambridge Analytica data breach last year.
A recent survey of the Proof CanTrust Index revealed only 28% of Canadians trust.! Facebook