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IOS app makers will soon be able to discount subscriptions for current and past customers



Apple will soon enable developers of iOS and Mac App Store to offer discounted subscriptions to current and past customers, as mentioned by MacRumors and TechCrunch . As it stands, time-limited subscription rates can only be part of initial campaigns; Once you sign up for a service or app, you must pay the regular subscription price after the discount expires. And developers haven't had any way to change it – say luring former subscribers back in – without lowering the monthly fee for everyone. You can't take advantage of an introductory offer twice, in other words.

But it is set to change soon with iOS 1

2.2: Apple will allow developers to offer discounted subscription discounts to overdue and current users. So they can temporarily drop the price when they want (during the holidays, app / game release anniversaries, etc.) instead of just in the beginning when the customers first join. Apple also allows more flexibility: developers can run up to 10 different promotional prices on a single subscription. So people who let the subscription for the app expire can be offered a more aggressive, tempting promotional discount than existing customers.

App makers will be able to see which users have disabled automatic renewal and earn those promotional subscriptions that are most likely to retract. This allows devs A / B to test multiple discount options, which means you can get an offer that is cheaper or less expensive than another user of that app. Promo subscription rates will not appear in the App Store, so customers will not be able to see if other users are getting better. But again, these prices are for a set, certain time; They eventually change to standard monthly charge.

The extended promotional offers come after Apple took steps to make life easier for iPhone and iPad owners trying to access and manage their subscriptions. Last year, the company also instructed developers to make the subscription plans clear and easy to understand when presented to customers. But Apple must also keep devs happy, and these new promo subscription tools are a way to do it. The vast majority of each subscription that Apple enjoys is a big part of why the company's service companies have increased in recent years.


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