Only two companies saw increased tablet sales in the second quarter of this year. Both Apple and Amazon enjoyed strong improvement, while all their rivals fell.
Apple further increased its dominance of this market, as iPad now accounts for 38.1% of all tablets sold worldwide, gaining 4 percentage points year over year.
Well-selling iPad tablets / laptops
12.3 million iOS tablets were shipped during the second quarter, according to market research firm IDC. This is a 6.1% increase over the same period in 2018.
Apple does not disclose how many tablets it sells, but distributes the revenue from this type of computer. The company earned $ 5.0 billion in Q2 from the iPad, up 8% this year.
IDC classifies Apple Smart Connector models as Detachables: tablets designed to be used with a detachable keyboard. These devices – especially the iPad Pro – are often used on laptops and go head-to-head with the Microsoft Surface line. "The launch of the removable iPad Air helped Apple double its removable tablet shipments," noted IDC. The 10.5-inch iPad Air that debuted this spring is the first Air with the Smart Connector.
But news wasn't as good for Apple's more basic tablet, which these analysts classify as Slate. "Slate iPads fell 7.5% year over year since the new iPads failed to maintain the same upgrading momentum as those released in 2018," they said.
Amazon, Samsung, and the rest
Amazon also had a good quarter, with shipments increasing as much as 46% year over year. Still, the number started small as it moved from 1.6 million shipments in Q2 2018 to 2.4 million in Q1 2019. That was enough to put it in fourth place in the global tablet market, according to IDC.
Samsung was in second place between April and June. It sent 4.9 million units, down 3.1%. But fortune can change, thanks to this week's debut of the Samsung Galaxy Tab S6, a removable high-end.
Huawei was in third place with 3.3 million tablets shipped, down 6.5%, while Lenovo rounded the top 5 suppliers with 1.5 million units shipped last quarter for a 6.9% drop.