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iPhone market share drops 17% in Europe as Samsung increases



Canalys data for the second quarter showed that the market share of iPhones fell 17 percent. Despite this, Apple still holds a 3rd place behind Huawei and Samsung.

The report shows that iPhone shipments dropped about 7.7 million during Q2 2018 to about 6.4 million for Q2 2019. Meanwhile, Samsung went ahead and enjoyed a shipment increase from 15.3 million to around 18.3 million for Q2 2018 to Q2 2019, with a large portion of sales coming from the A-series midrange smartphones.

Huawei is in decline due to US import restrictions, but rival Xiaomi has seen a significant increase in its share to 48 percent, or roughly 4.3 million shipments.

Apple's number may be down, but the company is looking at profitability rather than the number of sales. Globally, iPhone shipments are down, but Apple has stuck to # 3 in terms of market dominance.


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