The problem is, Apple Music aside, are any of these services considered class-leading? Would Apple TV + ($ 4.99 / month) limited directory really serve you instead of Netflix ($ 8.99 / month), or Prime Video ($ 8.99 / month), or YouTube ($ 11.99 / month) month)? Is Apple Arcade enough for you to drop your PlayStation Plus subscription or Xbox Game Pass? And does News + offer enough that you can never buy a new magazine again?
Apple is stuck between offering Apple One as a product for iOS dyhards and as something the whole world can use. On the one hand, it must keep people who use iPhones and iPads, but this limits the amount of people who can register. On the other hand, the incentive to buy an iOS device reduces allowing anyone with a non-Apple phone, tablet and smartwatch. So we have a compromise that does not satisfy any of the camps.
Watch Apple TV + that you can use on iPhone, iPad and computers, as well as selected TVs. If your smart TV is a recent model from LG, Samsung, Sony and Vizio, you may have the app, or access to AirPlay 2. If not, you will need compatible streaming hardware from Apple, Amazon or Roku. Netflix, by comparison, works on virtually any device with a screen from a Nest Hub to year-old smart TVs. Netflix at least makes an effort to meet me where I am, instead of insisting that I buy updated hardware before I can start.
Apple has recently accepted that third-party TVs can connect to their services, both through apps and with AirPlay. The number of monitors that have access to the streaming service is far smaller than those that compete with services, such as Amazon Prime Video or Netflix. One year after Apple TV + was launched, a large number of devices do not have their own compatible apps. Compare that to Disney +, about a year old, which is on far more devices than Apple TV +, including game consoles.
Another new service from Apple, Fitness +, is so centered around the Apple Watch that you will struggle to imagine it as a device diagnostic platform. Apple is unlikely to allow WearOS, Tizen and other smartwatch operating systems and their users on Fitness +. This may hurt Watch sales, but it means that Fitness +’s total market is far smaller as a consequence. Hell, even Peloton will sell people the app-based version of the platform for $ 12 a month, without having to buy the expensive stationary bike. Double Hell: Even apple offers Apple Music to Android users.
The general feeling I get when I talk to people is that Apple’s services are nice, but can be much better. TV + er nice with a few standouts (I love Mythic Quest and Ted Lasso), is Arcade nice but lacks some notable titles to draw cautious people in. iCloud is well, fin-ish, but can be much more powerful given how much it costs on a regular basis. The problem is that Apple made its name in selling devices they felt were best in class as a bundle of services that basically nice seems like a backwards step.