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It's time to take Google's Pixel phones more seriously



Of course, not everyone can be attributed to Pixel 3a, and Google has not broken down what exactly pushed this growth. The more expensive Pixel 3 & # 39; s have been selling some times since launch, which could have helped increase numbers. But there are almost no brains: the company sells more units, simply by offering more options and at a lower price. But it's not just about affordability. Pixel 3a does not compromise too much for the reduced price, which may have helped it shake off some of the stigma that comes with cheaper phones.

3a has a smaller, lower maintained OLED display and slower processor than the 3, and lacks water resistance and a camera at the front. But compare it to the iPhone XR, which is fatter and has a less sharp LCD panel compared to XS & # 39; Retina OLED. XR also loses the second rear camera from the flagship siblings. It's not a big step down, but XR's $ 750 price makes its tradeoffs harder to take.

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<p>  Methods other "affordable premium" -telefonprodusenter have tried include marketing directly to consumers rather than to blow on expensive advertising campaigns. Google's focus on closing potential performance gaps with advanced software makes Pixel 3a a powerful signal of the company's unique ability to rise above the hardware limits. </p>
<p>  With the cheaper phone, Google could also prove that it can deliver a generally smooth product launch. Since Android Pie had been available publicly for months when Pixel 3a was launched, the device saw fewer issues related to the OS upgrade compared to the misplaced arrival of the flagship siblings. </p><div><script async src=


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