Apple's iPhone line is something of a mess. It starts with the iPhone SE at the bottom for $ 349, but the device's innards are two years old and the design that many love for it's obviously diminutive stature is based on the iPhone 5s.
In the middle of the series are several old iPhones. iPhone 6s and 6s Plus. iPhone 7 and 7 Plus. The new models, the iPhone 8 and 8 Plus, look like the old models. Yes, everything inside is new and better, but it looks old. As an iPhone 6 or 6 Plus looks old. It's the iPhone X that everyone wants and we can't even buy it yet. So, let's talk about the iPhone 9.
Why not the iPhone EX?
Only between you and me and a Georgia fence post, Apple made a mistake with the iPhone X name. It's the iPhone Ten. It is wrong. iPhone 8 and 8 Plus I can understand, but both are little more than the iPhone 7 and 7 Plus, right? iPhone X should designate "X" as in "EX". That way, Apple can keep the name of the future premium iPhones.
Next year, the iPhone line will be the iPhone 9 and iPhone 9 Plus, each with OLED displays, Face ID, micro-bezel displays and all the goodies we see in the iPhone X today. And the name fits with the iPhone X (1
It's just wrong.
What Apple should have done with the 2017 models is to give them basic names. iPhone, iPhone Plus, and for the premium model of the year, iPhone X (pronounced X as in EX). Apple's naming error will come back to haunt the company over the next few years. See, there is already a gap between the iPhone 8 and the iPhone 8 Plus compared to the iPhone X. The iPhone 8 models are considered to be inferior, although both provide an excellent iPhone 7 and 7 Plus.
This year, the iPhone most of us will upgrade to is the iPhone X which is likely to remain insufficient for many months. iPhone 8 and 8 Plus are good upgrades but are called wrong. Both models are little more than the iPhone 7 and iPhone 7 Plus.
Next year, Apple will scratch the number in the naming convention and just go to the iPhone, iPhone Plus and iPhone X.
Apple won't do it Why not? Numbers matter (except Roman numerals, which are stupid in marketing, and everyone knows it except the NFL). This makes customers feel better about having an iPhone Ten. It's the latest and greatest. In my marketing order of things, iPhone EX will always remain top of the line, but I can use a numerical naming convention, so the iPhone 9, iPhone 9 Plus and iPhone X at the top of the line.
Rumors and reports from Asia say that all iPhone 9 models will have new OLED displays, probably produced by Apple competitor Samsung, who also use a numbering system on their premium Galaxy smartphone models. iPhone 9 and 9 Plus will have Face ID and a micro-bezel case.
Changing the name of next year's iPhone 2018 to iPhone 9 and 9 Plus sets the stage for another naming convention leap in 2019. If the numbering form is a requirement for marketing reasons, then it should be the iPhone 9, iPhone 9 Plus, and top on the line, the largest iPhone, iPhone X (but pronounced iPhone 10).