After Jony Ive's departure from Apple, the media world was worried about his worthy replacement. But Apple took Jony's departure as just another departure from the team. And the Cupertino giant awarded Jeff Williams to oversee the design studio as well as his lead role as Chief Operating Officer.
This stubborn responsibility pushes Jeff near his closest Mr. Tim Cook. So the inner circles on Apple quickly take a hint that Jeff is the next CEO of Apple when Cook sets his papers. But current and former colleagues at Apple perceive Jeff as 95% operations and 5% product.
Jeff Williams: A modest, disciplined and demanding manager
Bloomberg spoke to many Apple employees and they responded to the condition of anonymity: "During their years as the company's operations manager, Cook's old job, Williams stood out as a modest, disciplined, demanding leader in the current director's style. "
"He negotiated with suppliers, sent hundreds of millions of units every year from Chinese factories to the rest of the world, and has been a little more practical in product development than Cook."
It Bloomberg wants to convey is that "Apple's heir is apparently much more like Tim Cook than Steve Jobs." The argument raises a question: Does Apple need someone like Steve Jobs at this time?
Perhaps Michael Gartenberg, a former Apple marketing example ex eclectic, has nicely set,
"You don't necessarily need a visionary as CEO of Apple as long as it's a visionary in the company that CEO can work with."
One must not forget It was Tim Cook, who led Apple for the past eight years, and during his term as CEO of Apple, the brand briefly achieved the status of a trillion dollar company.
Bloomberg reports say a former Apple leader says, He is the closest to Tim Cook's company and you get more of it. If you think Cook does a good job, then it's a good choice. "
It was whispered among former and current colleagues at Apple that Jeff Williams would be the right choice for the top job; many had positioned Jeff as such long before Ive's departure.
People who work long in Apple think at "Apple Watch has been Williams's greatest test. Months before the first model release in 201
" Williams made the ring to scrap thousands of watches, the company had already produced and hit a separate production line with another kind of nickel.
"Employees also discovered that" taptic engine ", a Williams priority that allows The Watch to vibrate more quietly than a typical phone part when receiving alerts, was susceptible to long-term failure from corrosion. Williams not to send out a few thousand watches that were touched. Employees got them instead. "
That's all people!
If Jeff Williams becomes CEO of Apple in the future, he may have greater responsibility for product innovation to delete his current image of 95% operations and 5% product.
Do you think Jeff Williams will prove his mettle? Share feedback with us in the comment section.