Rosenstein recently joined forces with Rocket Yard / OWC to talk about what inspires him and why his hardware is so important to let the creatives focus on being creative.
Glenn Rosenstein: I've been a recording engineer, producer, songwriter and mixer for almost 40 years – if you've seen my site, you get a sense of some of the clients I've worked with. (19659006) editor's note: U2, Madonna, Talking Heads, Ramones, James Brown and Miles Davis to name a few. ) I am a partner in two Sony distributed entertainment companies, one called 600 Volts and one called Reviver Entertainment. On the Reviver page, we have had a few songs with David Lee Murphy, Kenny Chesney and a duet called LoCash. At 600 Volts since, we have done very well with an artist called Whitney Woerz. We have just launched a lyric video for Whitney and it has over 44 million views on YouTube alone.
RY: What inspires you to continue working?
GR: I recognize the privilege of continuing to be relevant in a very competitive field. It's amazing to me that at a very young age I found something I was passionate about – and I continue to find rewarding and inspiring. The challenges of creating good records and creating relevant music are complex – the process keeps me very engaged. It's a whole new challenge every day. Even when they work with the same artist for a number of years, their approach to music is evolving and changing. Their music is going to change. Their goals are going to be different. The process keeps you healthy – you need to approach this as something new every single day.
RY: When did you first start using OWC hardware?
GR: I've been an OWC customer for the past decade plus. And we insist that all deliveries are at OWC stations. So we are long acquainted with OWC's product line and reputation for reliability.
GR: I started using Mac when most music creation software was Mac-only. While software has evolved to include a wide variety of hardware and computers, I tend to be inside the Mac domain. We make many pop-oriented discs with memory-intensive plug-ins and VI. Our programming world is enhanced by live players, but most of the posts I make these days start in a DAW, and we really want reliable bandwidth. I use a pair of MacPro 12 core trashcans with 128 GB RAM and very fast SSD drives – it provides a far more comfortable workflow.
RY: How important is maximizing Mac Pro's specifications?
GR: We have some quite powerful systems – as maximum as possible. The good news is that we have relatively few hiccups, if at all. It is very fun to know that the restrictions are not hardware or memory imposed. Now it's really about – are you talented enough? Is the song great? Are performances up to par? OWC helps remove hardware barriers so we can only focus on our creative skills. We take it for granted that it will work – and it does.
GR: We always share files. With high bandwidth, super fast storage [of the OWC Envoy Pro EX and Envoy Pro mini] is great for collaboration processes. It makes life easier – it comes out of the way of what we do creatively. You take it for granted, you assume it will work, and you know it's going to give you reliable results day in, day out, under extreme patience and during intensive use.
RY: How important is the speed of drivers for your daily?
GR: Everything we make has a visual component to it. So, while the audio audio requirements are not as demanding as with video – the reality is that music production has surpassed the visual world. If the music is to appear on social media, it must be a visual component to it. Although it is static visual content. So, with larger and larger amounts of storage that is reliable, transparent and extremely high speed, our life makes it much easier.
GR: When using the MacBook Pro 2018, I still need to connect hard drives that have FireWire 800. We have many OWC drives with FireWire 800, which we sometimes will look at. We got stuck without the OWC Thunderbolt 3 Dock. It gives older products more ease of use. It's a little more lifeblood to outdated formats. The sound world works on a different financial scale – people do not throw their hard drives and upgrade to SSDs.
GR: The OWC ThunderBay 4. It is super fast, super portable.
] GR: They house my UAD2 cards. OWC Helios is a transparent building block that allows me to access and use all my UAD plugins from rigs to rigs. It gives us a lot of flexibility and many options.
RY: What has made OWC equipment indispensable for you all these years?
GR: Reliability and speed. OWC continuously updates and creates new product offerings that help creative people realize their full potential.