There is a legitimate debate about the fate of micro-transactions, especially pilot boxes. A suggested invoice may affect the sale of random games in the game, including ticket boxes or "gacha" bets. At the same time, Google has added a new Play Store policy where developers must disclose the odds of receiving merchandise in cash boxes. Apps and mobile with wallets or similar systems should look at the new requirements and think about how to exploit them for their App Store optimization strategy.
Loot Box Regulations
Google's new policy states that "Apps that provide mechanisms to
receive randomized virtual items from a purchase (ie, "loot boxes") must
Clearly disclose the odds of receiving these items ahead of purchase. "The
The Apple App Store has a identical
policy utilize the same language. Adds this requirement to the Play Store
Apps are connected to Google
Recent updates to provide a more child-safe environment.
Users and parents have raised complaints about the amount
used on plumbing boxes and summons, and the possibility of using large quantities
The money for a chance to win a rare item has been similar to gambling. This has
led to the proposed bill approval boxes and similar micro transactions,
that can have a big impact on mobile games. (It may be worth noting that a
similar case was raised against
baseball card in the past. If so, the court stated that, as
buyers still get values, it does not make gambling.)
This does not necessarily require the odds to appear
directly on the app's description or on the main screen. Many games, too
For example, include a section that users can choose to show them the odds for
achieve a brand of varying rarity.
However, developers can still use this decision to improve
their App Store optimization by using the information as part of their
App Store optimization
Apps that offer purchases in the app as "gacha" summons or
Loose boxes can include them in their descriptions to optimize their applications while
remaining compatible. Since Google Play draws an apps keyword from its
Description, including these terms can help the app index for themselves when
describes the odds.
For example, an app can update its description to say, "Loot
Book sales: Legendary items have a double drop rate for next week! "This
would help the app index for "loot box" and "legendary items" while you mention
the selling and installment interest. Although the frequency is increased from 1% to 2%, users can
still see that the odds are increased.
An app also boasts higher chances of getting rare devices
than the competition. A game with a "gacha" calling system can say: "Gacha
games: guaranteed 4-star units with each spin. "The app could provide more
Information about the odds of getting specific units but providing information
if guaranteed locks can help pull in users while improving the app
indexing for "Gacha games."
Remember that Google Play's new decision does not require
Summon odds are placed in the description itself; including them in the app
Where users can access them before they buy is the only requirement.
However, using them in the app description can benefit both
compliance and improvement of indexing.
Google Play app developers with ticket boxes or similar
Randomized purchases should check to make sure their apps are compatible with
September 1, 19459017 . If an app does not give the odds of receiving certain
items, it can be found in violation of the Play Store guidelines and face
removal. Once an app is removed, it must rebuild all its keywords and
rankings while competitors leave it. While updating the app, you do it
can update the Play Store information to improve the optimization of the App Store and
Use this change as a chance to improve.
Want more information on optimizing the App Store?
Contact Gummicube and
We help you get your strategy started.