To mark Bike To Work Day this year, Lyft has announced new security inserts designed to encourage riders and drivers to share the road with bikers and pedestrians in Toronto, including app security alerts Riders and drivers remind them to look for cyclists.
The San Francisco-based riding company also distributes window decals that remind everyone to look for bicycles and scooters. The drivers can pick up these marks at the Toronto Driver Hub and use them on their passenger windows.
In addition, the company also collaborates with local partners to design friction-free pick-up and drop-off locations, including the designated lift zone off the James Street entrance at the CF Toronto Eaton Center.
"We see an opportunity to lead a cultural shift on our roads, and we will keep innovation and work to build more features and develop more policies that keep our streets safe" said Aaron Zifkin CEO, Lift Canada.
"By day-to-day bike, and as a vision of Zero lawyer, it is appropriate to support road safety initiatives launched by Lyft. They take a big step in the right direction for cyclists and pedestrian safety in Toronto. "With the City Council to support measures that keep our roads and communities safe. I appreciate Lyft's efforts and everyone who works to make our streets safer," said Brad Bradford, Ward 19 Beaches-East York.
Bike to Work Day is an annual event held over the US, Canada, Europe and Asia that promotes the bike as an alternative to commuting to work.