Apple's share of the portable market fell dramatically 24.3% in Q3, according to new data. It saw the company drop from fourth to fifth place in rank …
Apple's market share fell from 10.4% in the third quarter of 2017 to 7.9% in the same quarter of this year. It lost fourth place to Asus, both behind HP, Lenovo and Dell.
TrendForce said the harvest took place at a time when the market as a whole grew – even though it was slower than expected.
Global notebook shipments for 3Q18 are projected to increase slightly by 3.9% QoQ, reaching 42.68 million units. Compared with the previous forecast of 5 ~ 6% growth, this projection has been adjusted 2% down due to the lack of Intel CPU.
The company finds that Apple's case has occurred despite upgrading to MacBook Pro in July. 19659005] Apple and Acer showed similar performances in Q3, 3.36 million and 3.35 million units respectively. Compared to its performances in the same period last year, Apple's record significantly falls, but Acer recorded growth. Apple this year adopted a new processor in its advanced MacBook Pro with OLED Bar, but performance improvements barely attract more customers due to the high price tag of the series.
The model was updated with Intel's latest 8th generation processors, an improved third generation keyboard, True Tone display, and 32GB RAM capability.
It is likely that an important factor was that people were waiting for the new MacBook Air, launched last month. A smaller number of customers will also have been waiting for the 2018 Mac mini.
The real test is if Apple restores part of the holiday quarter – something we now only know from estimates, as the company stops reporting device sales.
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