22. July 1997: Apple introduces its next-generation operating system, Mac OS 8, the first major OS update for Macintosh since System 7 was released in 1991.
Mac OS 8 introduces easier Internet browsing, a new three-dimensional look and others functions. It gets good reviews ̵
Steve Jobs first new OS
Although everyone joins Steve Jobs & # 39; government at Apple with OS X, Mac OS 8 was actually the first new operating system to start after returning to the company. Jobs had very little to do with it, but since his CEO, predecessor Gil Amelio, had only gone a few weeks earlier.
Mac OS 8 builds on the work that had gone into Apple's Project Copland, which the company announced in March 1994. Cupertino positioned Copland as a total rewrite of the Mac OS that comes with the introduction of the first PowerPC Macs.
Project Copland Adds Mac OS 8
] However, software developers are constantly missing deadlines . Finally, Apple Project Copland folded into "System 8", which became known as Mac OS.
Mac OS 8 allowed larger levels of customization for features such as system fonts, accent colors, and wallpapers for speed cameras.
Apple's Other Enhancements Including New Pop-Up Context Menus, Jump-Loaded Folders, Live Scrolling, A Built-in Browser, And A Multitasking Finder Upgrade.
Mac OS 8: Sneaky name, big hit
The recently modernized operating system became a major commercial success.
Retailing for $ 99, Mac OS 8 came at a very important time for money-losing Apple. Sales exceeded expectations by a factor of four, with 1.2 million copies sold in the first two weeks of availability. This made Mac OS 8 the most successful Apple software product at that time.
Interestingly, the most fascinating aspect of Mac OS 8 was very little to do with the software itself.
As Keith Bosse, a financial analyst with Robert Cohen & Company, said: "Mac OS 8 is not the real story …. This is not a technological problem. The product itself is not the problem. [Apple has] a sale and marketing problem. There is a trademark management problem, and the mark is then underutilized at this stage. "
Mac OS 8 name counts clone's Macs
One of the major problems Apple had at that time was the presence of clone Mac.
Many people pushed to make Mac OS run on other computers in the 1990s. Microsoft has succeeded in such a strategy with Windows. However, it seemed less good for Apple.
Apple CFO Fred Anderson worked out that the clone's Mac strategy actually cost Cupertino money. The $ 50 fee Apple received for each clone Mac sold did not come close to repaying money lost from people who chose to buy third-party makers instead of the prizes created by Cupertino.
Part of the reason to call Apple's new operating system upgrade "Mac OS 8" instead of "System 7.7" was that agreement with Mac clone makers just extended to cover system 7 updates. By naming the update "Mac OS 8," Apple could negotiate new terms with third parties such as the licensed Apple operating system.
Do you remember Mac OS 8? Leave your comments and memories below.