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Mac sales increased by 13% in the third quarter on telework, education trends

Apple Mac shipments increased 13% in the third quarter of 2020, along with similar growth in the broader PC market, according to new data from Canalys.

The latest estimates indicate that the PC market grew by 12.7% during the quarter ended September, with vendors sending a total of 79.2 million computers during the period. The growth was largely driven by new remote work and education trends that were adopted during the coronavirus pandemic.

Apple saw slightly better than average growth during its fourth quarter. It shipped 6.4 million macOS devices, an increase of 13.2% over the year, Canalys estimates indicate.

Due to the broader PC growth, Apple’s market share did not change much. It increased from 8% to 8.1%. Apple’s Mac shipments still ranked fourth during the quarter, placing the company behind Lenovo in first place, HP in second and Dell in third. Lenovo shipped 19.2 million units during the period, while HP shipped 18.6 million, Dell shipped 11.9 million, and Acer shipped 5.6 million.

“As the line between work and home life becomes increasingly blurred, it becomes important to position devices against a wide range of applications, with a focus on mobility, connectivity, battery life and screen and sound quality. Differentiation in product portfolios to capture key segments such as education and regular games will also provide growth pockets, “said Canalys research director Rushabh Doshi.

Global portable shipments reached 64 million units in the third quarter of 2020, almost increasing the record high of 64.6 million shipments in the fourth quarter of 2011. Shipments of laptops and laptops grew by 28.3% the year before, while desktops and workstations shrank 26 % in the same period. .

Apple itself will reveal how well the Mac segment did during an earnings call at 14.00 in the Pacific on October 29. During its previous earnings talks, Apple reported revenue that shattered Wall Street expectations. Mac sales increased 21.6% in the quarter, reaching $ 7.1 billion in the third quarter.

In particular, the Cupertino technology giant is expected to release its first Mac devices with first-class Apple silicon chips later in 2020.

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