Looks like Macy has dropped the price even more for Apple Watch band, now 60% off. Macy's Limited Time Sale for 2/27/2019
This sale started with a 40% discount a few days ago. It is not yet at the cost of the cheapest third-party bands, but definitely close enough if you were still on the fence.
It's just a shame that they have run out of stock for most 44mm, I would have wanted to take another Blue Horizon along with the leather loops I just got. There is still a lot to choose from for 40mm, but if you have that size.