Our editorial room began to pick up the heat when the discussion took place: Is Apple killing his products by launching other similar products? One thing in points is iPad Pro, which has begun replacing MacBook Air or Pro. And my colleague found a video published by Apple on its official YouTube channel with a blog title: 5 Reasons iPad Pro can be your next computer.
After watching this video, any sensible person will be convinced that Apple will promote its iPad Pro series. At the same time, it is subtly conveyed that Apple wants to target young and dynamic users, who are always on the go.
Apple promotes iPad Pro as a computer in its latest ad: Is iPad Pro your next computer?
This reminds me of another video ad Apple published last year. Both videos ask the same question: When will you replace your computer with an iPad Pro?
The latest video gives you 5 reasons iPad Pro can be your next computer. In more than one way, Apple inspires you to use iPad Pro more than any other computer, even less MacBook Air or MacBook Pro.
Coming back to my previous sentence (Apple kills its portable selection by making iPad more powerful) Apple seems to have bigger plans to convert the entire portable user base to iPad Pro. This means that the technology giant also invites Windows users to dive their laptops and PCs for the benefit of iPad Pro.
If you carefully read the copy, Apple compares or compares the better performance of an iPad Pro by delimiting the features.
# 2. There is a scanner, camera, notepad, movie theater, editing package, music studio, book and computer.
# 3. It goes anywhere and stays connected everywhere.
# 4. It's as simple as this.
# 5. It's even better with Apple Pencil.
Finally, the video hits a stroke line, "Like a computer, unlike any computer."
In its last line, the brand convinces that it is like a computer, unlike any computer.
By improving the features of iPad Pro 12.9-inch, Apple has already suggested that it will make it more popular and user-friendly. Another observation is that Apple targets early adoption, that is, the young and dynamic generation, which is always on the move.
Apple may have plans to inspire users to adopt iPad Pro. Although Apple does not mention two key features in the latest iPad Pro-USB-C and Face ID, experts believe that Apple can include them in their future ads.
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