Apple (via Ryan Jones ):
Whenever written thoughtfully, messages can help users keep their subscriptions. To create a positive experience that subscribers engage with, make sure your alerts serve a clear purpose and provide meaningful information. For example, when you update your app, consider letting subscribers know about new content that they might be interested in. You can also send encouraging alerts reminding subscribers to do a task in your app that they are committed to doing . Messages should not be used as a reason to start the app or for advertising, promotional or direct marketing.[…]
Automatic renewable subscription apps will soon be able to offer a discounted price for a specific duration for existing or previous subscriptions. customers. These offers the flexibility to create unique campaigns to grow and retain your customer. They can help win back subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price. When the promotion period ends, the subscription is automatically renewed to the default price.
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