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Michael Tsai – Blog – iPhone Loyalty



Chance Miller:

Along with its own data and data from other companies, BankRoll concludes that iPhone loyalty has come its lowest point since 2011, and falls to 73 percent. This compares with loyalty in 2017 of 92 percent.

[…]

There are several things worth noting with this data. For one, the sample size is relatively small and seems almost entirely from customers using the specific BankMyCell service. Furthermore, other data from companies such as CIRP have suggested that iOS loyalty has continued to hit new heights. In January, CIRP said that the loyalty of the IOS was 91 percent.

Another incredible report. I wonder if loyalty is more important than customer sales. Maybe yes, because it's about action rather than just reported feeling. On the other hand, it does not measure people who do not buy a new phone this year (an increasing percentage). And of course, a customer room. Don't count the customers who have already turned off.

I hear no less interest and satisfaction in the iPhone X series of phones, and growing concerns (whether true or not) that Apple cameras are no longer market-leading. And at least before iOS 1

3, iPhones can become slower when you launch apps. Personally, I remain quite happy with my iPhone XR.

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