3.1.3 (a): Reader apps can offer account creation for free levels, and account management functionality for existing customers.
I’m wondering if Netflix will start offering a free level.
3.1.3 (f): Free standalone apps: Free apps that act as a standalone companion to a paid online tool (eg VOIP, Cloud Storage, Email Services, Web Hosting) do not need to use in-app purchases, provided that there are no in-app purchases or in-app purchases outside the app.
I’m not sure if this changes anything for apps like HEY, Fastmail and WordPress, except to allow them more explicitly. They do not already need to use IAP if they do not sell anything in the app. And they are already not allowed to mention or connect to the world outside the app. Presumably, they will still be required to “work”
The old bit of “must not directly or indirectly target” to counter IAP has been strongly paired back; now it only applies to communication in the app or ‘communication sent to contact points taken from account registration in the app.’
This is a very welcome change, as it means we can say what we want on our sites / newsletters (if you do not link them to accounts, which fortunately I do not) / etc. (just be careful how we link to the site in the app, I guess)
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