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Michael Tsai – Blog – No thanks later



Tim Hardwick:

Apple Card got its first batch of public test users today. A limited number of customers who signed up for the Apple Card to be notified of the release of the Apple Card can now apply for the card in their Wallet app, as well as order a physical Apple card (via TechCrunch ).

Nilay Patel :

Hey, how bad does Apple want to be your default wallet card? It does not say "no thanks" to this prompt, it says "Set as default later"

And "Set as default later in wallet" does not even look like a button.

Marco Arment :

Apple, you're over tricks like this.

Sure, that's a small thing. But little things add up. We all love Apple because of a large collection of GOOD little things over time.

Don't let customer-hostile tricks in today's service strategy make the brand you've built for decades cheaper.

Kyle Howell's :

They use this "now or later", without any "no", everywhere in iOS now. I can't stand it. It feels less and less like my device and more like Apple allowing me to use theirs.

Mark Villacampa :

Counterpoint: this phrase let us know that they can set it by default later, thus reducing the anxiety of pressing "No thanks" and not being able to change it later, so fewer people tap on "Set By Default"

Previously:

Apple Apple Card Dark Patterns Design Wallet

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