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Michael Tsai – Blog – Privacy Keep Ad Click Attribution For Web



John Wilander:

The combination of third-party web tracking and ad campaign metrics has led many to destroy online privacy with a web-free advertising. We think it's a misunderstanding. Online Ads and Performance Measurement does not require Web Site A, where you clicked on an ad, to learn that you purchased something on Website B. The only data needed for measurement is that someone who clicked on an ad site A bought on site B.

Today, we present a new technology that allows the allocation of ad clicks online while protecting privacy.

[…]

The browser should act on behalf of the user and do their best to preserve privacy while reporting ad click distribution. We achieve this by:

  • Sending attribution reports in a dedicated private browsing mode, even if the user is in regular browsing mode.
  • Allows data as cookies for reporting purposes.
  • Delays reports randomly between 24 and 48 hours.
  • Unsupported Privacy Preserve Ad Click Attribution at all when the user is in Private Browsing Mode.

[…]

Privacy Preserve Ad Clicks Attribution is in the early stages of being proposed as a standard through the W3C Web Platform Incubator Community Group (WICG). Please join in the discussion and file questions to discuss how this technology fits with your usage cases.

See also: John Gruber.

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