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Home / Apple / Microsoft is worth as much as Apple. How did it happen?

Microsoft is worth as much as Apple. How did it happen?



Just a few years ago, Microsoft was seen as a lumbering-technological world.

It was big and still quite profitable, but the company had lost its luster, failed or trailing in the markets for the future like mobile, search, online advertising and cloud computing. Its stock price slowed and increased 3 percent in the decade to the end of 2012.

It's a completely different story today. Microsoft runs neck and neck with Apple for the title of the world's most valuable company, both worth more than $ 850 billion, thanks to a stock price that has risen 30 percent in the last 1

2 months.

So what happened?

It's a brief explanation of Microsoft's market growth, and it's a long-term.

The long-term equity response is that Microsoft has kept up better than others during the latest sales of the tech company's shares. Apple investors are worried about a slowdown in iPhone sales. Facebook and Google are facing persistent attacks on their role in distributing false news and conspiracy theories, and the investor's concerns are that their privacy policies can scare users and advertisers.

But the more lasting and important answer is that Microsoft has become a case study of how a once dominant company can build on its strengths and avoid being a prisoner of the past. It has completely embraced cloud computing, left an errant foray in smartphones and returned to its roots as a provider of technology for business customers.

This strategy was outlined by Satya Nadella shortly after he became CEO in 2014. Since then, Microsoft's stock price has almost tripled.

Microsoft's cloud computing path – processing, storage and software delivered as a service over the internet from remote data centers – long and sometimes stop.

Its predecessors to cloud computing dates back to the 1990s, with Microsoft's MSN Internet service and later its Bing search engine. In 2010, four years after Amazon entered the cloud market, Microsoft introduced its shooting service. But it did not offer an offer comparable to Amazon until 2013, analysts say.

Under Mr. Nadella, Microsoft has loosened. Windows would no longer be its center of gravity – or its anchor. Microsoft apps would run not only on Apple's Macintosh software, but also on other operating systems. Open source and free software, once anathema to Microsoft, was embraced as an important tool for modern software development.

Mr. Nadella proclaimed an outgoing mindset. "We must be insensitive in our desire to learn from the outside and bring it to Microsoft," he wrote in his book "Hit Refresh", published last year.

The company's financial performance – and share price – suggests that the Nadella formula works.

"The old, windows-centric view of the world founded innovation," said Michael A. Cusumano, professor of the Massachusetts Institute of Technology's Sloan School of Management. "The company has changed culturally. Microsoft is an exciting place to work again."


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