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Microsoft Store new guidelines issued with a view to putting pressure on Apple

Apple is in the middle of a real old storm right now. The attack by Epic Games on the way they do business in the App Store in addition to meeting US anti-competitive behavior legislation is now facing Microsoft’s anger.

Microsoft has put pressure on Apple and its App Store policies by sharing their own. Ten of them actually. And some of the points are read as if they are directed at Apple given the current situation.

With the European Commission already opening a cartel investigation of Apple’s App Store and developers expressing concern about how it handles the business, Microsoft is clearly turning the knife here.

Here are the mentioned ten times the points in full.

  1. Developers will be free to choose whether to distribute their apps for Windows through our app store. We will not block competing app stores on Windows.
  2. We will not block an app from Windows based on a developer’s business model or how it delivers content and services, including whether content is installed on a device or streamed from the cloud.
  3. We will not block an app from Windows based on the developer’s choice of which payment system to use to process in-app purchases.
  4. We want to give developers timely access to information about the interoperability interfaces we use on Windows, as described in our interoperability principles.
  5. Every developer will have access to our app store as long as it meets objective standards and requirements, including for security, privacy, quality, content and digital security.
  6. Our app store charges reasonable fees that reflect the competition we face from other app stores on Windows, and will not force a developer to sell anything in their app that it does not want to sell.
  7. Our app store will not prevent developers from communicating directly with their users via their apps for legitimate business purposes.
  8. Our app store will keep our own apps to the same standards as it has competing apps. Microsoft will not use non-public information or data from its app store about a developer’s app to compete with it.
  9. Our app store will be transparent about its rules and policies and opportunities for marketing and marketing, apply these consistently and objectively, notify of changes and make available a fair process for resolving disputes.

Microsoft says they intend to keep their own apps to the same standards that third-party developers also run to the heart of another complaint App Store developers have – that Apple does not have to play by its own rules.

Over to you, Apple.

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