This does not represent the companies' earnings, profits or market share. However, it is symbolic of the companies' change of wealth and strategies. For Apple, it is a recognition that the company's days of loss of growth may be over. The market has fallen from over $ 1 trillion in the summer to $ 800 billion through both major market forces (such as financial uncertainty due to tariffs), as well as concerns about Apple's own performance. The company seizes a heavily saturated smartphone market, focusing more on iPhone's profits than the number of devices it sells. It has recently warned that it may not meet analysts estimates, and it has increased its dependence on services like Apple Music and iPhone-friendly accessories such as Apple Watch.
However, Microsoft has increased as it changes its own strategy. While PC sales are still struggling, the company is not so dependent on Windows as it was in 201