Apple and Microsoft have a great history of pulling it out on TV, often sneaking into each other in a series of iconic Mac versions for PC ads. But Microsoft's latest campaign is a pretty minor blow – it apparently found a guy named Mackenzie Book (Mac Book, get it?) To testify that Surface Laptop 2 is a better buy than a MacBook. the world for a single actor with the right name, just so you can get to the punchline "Mac Book Says Get a Surface Laptop" without an army of lawyers breathing down your throat.
Would Apple strive to find a "Mike Rosoft" to show a new iPad? I do not think. It's still too busy deciding whether the iPad Pro is a computer or no! Which Microsoft has an opinion on too.
Meanwhile, can I suggest the image below be adapted to a meme generator? This text and desktop background only asks begging to be replaced by other things Mac Book approves.