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Mixer vault to top of App Store due to & # 39; Ninja & # 39; switch from Twitch




Mixer, Microsoft's game-centric live-streaming service, saw a surge of popularity that sent it to the top of the App The big hit charts on Friday, powered by news celebrity streamer & # 39; Ninja & # 39; will transfer to it exclusively from market leader Twitch.

Tyler Blevins, best known as "Ninja," announced on Thursday that he is leaving his network Twitch, in favor of Mixer. The change of streaming service is exclusive to Mixer, with Ninja leaving its huge audience of 1

4.7 million followers from Twitch to start almost from scratch on the rival service.

Within 24 hours of the announcement, TechCrunch reports the Mixer app shot to the top of the App Store's free charts. As of Saturday, it is still at the top of the "Entertainment" app form in the US, and number four in the UK version. Ninja's Mixer channel has also managed to gain more than 250,000 followers over a 24-hour period, approaching half a million by Saturday morning.

Mixer, purchased in 2016 by Microsoft, is a game streaming service that operates in much the same way as Twitch. Streamers can host live game streams through the service for viewing others, with opportunities to earn revenue from subscriptions, public donations and even sponsorship from third-party companies.

The transition is a massive bargain for Mixer, as it is the smallest provider of live games streaming out of everyone else. According to StreamElements Mixer was viewed in only 3% of live game streaming hours during the second quarter, with Twitch, YouTube and Facebook taking 72.2%, 19.5% and 5.3% respectively. of the lessons.

Twitch advised in a statement "We have loved watching Ninja on Twitch over the years and are proud of all that he has achieved for himself and his family and the gaming community. We wish him good luck in his future endeavors." Mixer offered a similar statement, adding "We look forward to the energy Ninja and his community will bring."


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