"To celebrate the season of Ramadan and Eid, Apple runs the local creativity of the UAE and the Middle East with a new" Shot on iPhone "campaign called" Finding Balance, "reports Kyle O & # 39; Brien for The "As people take time for self-reflection, and to connect with friends and family, Apple's new campaign takes the reflective purpose of the season through the iPhone XS lens, complete with features that help people observe."

"Apple Together with two regional photographers ̵

1; Ola Allouz, professional photographer born and raised in Dubai, and Mansour AlSofi, an amateur photographer based in Saudi Arabia – to capture the essence of Ramadan, "reports Brien." Every photographer used Smart HDR the image and 4K video features of the iPhone XS to illustrate the contemplative journey of Ramadan. "

" Along with displaying the advanced camera capabilities of the iPhone XS, "B & # 39; Brien reports," "the campaign highlights are also important iPhone features that help users find balance in their own lives, such as "Do Not Disturb" and the Health Program. "

Read more in the entire article here

MacDailyNews Note: Water, water, everywhere!

FYI: The song in the ad is JBY by David August.