A startup will help basketball players to improve their hop shoot ̵
Among the flames of announcements made at the press celebration Wednesday, Apple showed home HomeCourt, a new iPhone app that uses magnified reality to track basketball games. AR technology built into the iPhone – including the new A12 Bionic chip – and artificial intelligence technology developed by HomeCourt maker Nex Team, can detect a hoop and basketball to measure kinematics, lane, release times and the number of shots that have been made.
Apple released former NBA star performer Steve Nash and a Nex founder David Lee to uncover the app on stage. Nash is an investor in HomeCourt, as others like Dallas Mavericks own Mark Cuban, Atlanta Hawks point guard Jeremy Lin, and Philadelphia 76's GM Sam Hinkie. Lee established earlier EditGrid, which Apple bought in 2008.
Several college basketball programs use the app, including Duke, Stanford, Florida and others.
Last summer, Little Rock became the first basketball program on Earth to use Augmented Reality for shot tracking thanks to @HomeCourtai . Today, I've turned on #AppleEvent to see them midway in Steve Jobs Theater that shares this technology with the rest of the world. pic.twitter.com/G51ZK0uEf5
– Logan Dahms (@ LoganDahms14) September 12, 2018
Apple invests heavily in expanded reality technology. The company showed a similar sports related AR feature last year with an MLB At Bat app that let fans on a baseball game point an iPhone on live action and watch player statistics on the screen over the actual players.