Mac vs. PC is alive.
The geeky Microsoft-Apple advertising competition reignited Wednesday after Microsoft released a new ad using a guy named Mackenzie Book – aka Mac Book – to talk about why the company's Surface Pro 2 laptops are better than Apple's MacBook Air .
"So Mac, which laptop lasts longer?" Ask the narrator.
"Surface laptop lasts longer," Mac Book responds as "Mac Book says Surface lasts longer" text overlay scene. Microsoft uses the same formula to display a "faster" notebook surface with a touch screen.
"You should get a surface ̵
As The Verge notes, maybe Apple will find "Mike Rosoft" to thwart the new ad campaign.
MSPowerUser discovered two other leaked Microsoft ads that also scorn the MacBook.
Microsoft and Apple have a history of taking pictures of each other through ads. For a walk down memory lane, here's a compilation of all the Mac and PC ads Apple has done over the years.
Microsoft introduced Surface Laptop 2 in October. The company is expected to release updated Surface Pro and Surface Book models later this year.
Microsoft's Surface revenue came in at $ 1.35 billion, up 14 percent year-over-year in the last quarter thanks to strong growth in the commercial segment.