"Watchmakers, taken care of success from Apple Inc.'s smartwatch, are now trying to keep up with customer changes by introducing message alerts and other high-tech features to traditional watches," reports Ese Erheriene. for the Wall Street Journal. "Brands, including TAG Heuer, Swatch and Fossil Group, work with Apple rivals like Alphabet Inc.'s Google and Intel Corp. to offer their own smartwatches or hybrid versions offering smart features while retaining traditional design."

"Global shipments of Swiss watches ended steadily after the first Apple Watch was unveiled in 201

5," reports Erheriene. "Despite picking up the last two years, they were taken over the last holiday season of Apple's smartwatch for the first time. UBS predicts that Apple Watch sales will increase 40% next year to reach 33 million. The technical giant is expected to move 8 , 8 million shipments in the fourth quarter of this year, said Francisco Jeronimo, a research director at International Data Corporation. "

  Apple Watch Series 4 in a Room Black Stainless Steel Case with Room Black Milanese Loop (40mm and 44mm)

Apple Watch Series 4 in a
Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)

"The digital divide is growing, however, when Apple Watch Series 4 released last month added a notification system when the user falls down and a function designed to identify irregularities in the heart. Analysts say that these features target a demographic of faithful buyers who are typically more resistant to technology: older customers, "Erheriene reports. "Swiss watchmakers operating in a price category similar to the Apple Series 4 starts at $ 399-feeling the pain in Apple's competition, with the number of losing companies in the low to medium-sized market rising, according to the Federation of the Swiss Watch Industry.

Read more throughout the article here.

MacDailyNews Take: Trying to catch up with Apple is a dumt's honor.

Few analysts or writers will say it, but I want: Apple Watch is going to flop. Apple Watch is Jonathan Ives Newton. – Mark Wilson, March 2015

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