The Ontario government is now working with some of Canada’s most influential brands, including Maple Leaf Sports and Entertainment, to encourage more people to download the COVID Alert app and help protect people across the country from the pandemic.
“One of the best and easiest ways to protect yourself, your family and the people around you from COVID-19 is to download the COVID Alert app created in Ontario,” said Premier Doug Ford on Thursday.
During the Thanksgiving weekend, the Toronto Raptors, Toronto Argonauts, Toronto FC and Toronto Maple Leafs used their voice to encourage people across the province to download COVID Alert to protect themselves and their loved ones.
COVID Alert is also promoted by other partners in the private sector, including:
- Bell Canada
- Bruce Power
- Canada Life
- Sun Life
- TD Bank
- The Globe and Mail
Additional support for the app is provided by:
- Ontario Chamber of Commerce
- City of Toronto
- Ottawa by
- Residential Construction Council of Ontario
- Canadian Armed Forces
- Restaurants Canada
- Ontario Energy Board
- Ontario Retirement Board
- OP Trust
- Ontario power generation
Canada’s COVID Alert app is based on Google’s and Apple’s exposure alert framework, which uses Bluetooth on anonymous “handshake” devices in the background. The app does not use GPS information or collect user data. It has been investigated as safe by Canada’s privacy commissioner and provincial colleagues.
When someone tests positive for COVID-19, they can anonymously notify others who may have been in contact with COVID Alert, by obtaining a single use from their provincial health authority.
COVID Alert was launched this week in Nova Scotia, joining Ontario, New Brunswick, Newfoundland, Prince Edward Island, Quebec, Manitoba and Saskatchewan.
The government is also launching a new website that will give companies the big and small tools they need to market the app.