Otter Voice Notes is a voice-to-text app designed to make voice call transcriptions. It offers a variety of tools for searching, storing, and sending calls, making it useful to take notes on meetings, interviews, and more. Of course, an app is only useful when people can find it, and is App Store optimization up to par or is it hidden in search results? For this week's App Store spotlight, we take a look at Otter and see if it comes through loud and clear.
In the Apple App Store, Otter Voice Notes is the best app for
its name, as well as "share items" and similar terms. While it may not be
top app for many keywords, it is still in top three for "part notes" and
"Transcription" terms, as well as top ten for relevant terms such as "meet
recorder "and" transcribe. "Its ranking for call recording conditions is a bit
"Enter my call" and 26 th for "call recorder." Because they are
Outranked primarily by apps designed specifically for ringing, but there
are other apps that provide call text that renders it for these terms.
Creatives : The
The app icon turns the "Otter" name into sound bars that mirror the shape
the word while using only the letter "O" and lines of varying length. It
creates a recognizable brand image, and the use of soothing blue colors on one
white background does
easy on the eyes .
Otter uses eight screens, each showing the phone on a blue
background. The first two have the same phone matching between the pictures. This
creates a sense of continuity between the images, which are then repeated
the sixth and seventh screens.
Almost every image includes exclamation text with the screen,
for example, "notes and notes in real time." The pictures they accompany show
various aspects of the app, such as the legends and organizational
characteristics. All in all, it does a good job that demonstrates the different qualities of
The app in the screens it uses through image series and exclamation text.
Title and subtitle :
The app's title, "Otter Voice Notes," uses 17 of the 30 characters of Apple
allows. This leaves 13 characters that can be used for further
information such as "transcripts" The text, "Record, Transcribe, Share" is
25 characters, which are concise (it follows "three rule"
for snappiness), contains important keywords and uses a great deal of
Otter description gives all important information at the beginning,
which is important for making a first impression. At the same time it includes
all the information in one longer paragraph, which is more difficult for users
to read with a look. The first thing the users will see is that it is "named
Mashable's Best Apps of 2018, "before slipping to the next line
reading closely will see "600 free minutes each month" but average
the user can scroll to the next paragraph before reading that sentence.
Although it utilizes bulleted list sets of functions, the main menu is
Features create a very long line that attempts to include everything. It could
Easily share this into smaller sets, covering aspects like making transcripts,
playing sound, searching for text and so on. With all the different
Features combined into a collision, it is still easy to look over and miss
certain important aspects.
It includes special feature sections for the free plan
and premium version, as well as a part that rings out the rosapp has
received. The critical recognition part can be moved to after the function
seen, to emphasize its value after detailing its features.
The keywords are integrated through the description,
calls out features such as "see real-time journal". It is still
Some sections where it can include more, especially if split for a long time
feature list in several smaller ones, which would be beneficial for construction
relevance to search advertising campaigns. As it is, it is a long description like
provides important information, but can be improved with a small formatting.
On Google Play, Otter manages to rank as the top keyword for
"Transcribe Audio", "Transcription" and "Voice Transcriber". It also contains
spots in the top ten for "voice to text", "voice dictation" and "sound notes"
Although it begins to fall for terms like "voice to text free" (# 24), "note
takes programs "(# 33) and" voice memos "(# 23).
Creatives : Otter
uses an identical layout on Google Play as on iOS, even if the screens on
The Android devices sometimes differ from the iOS. For example,
The iOS screen with the section "My Calls" contains icons
which represents the various calls, while the Google Play version is quite simple
has a list.
Although the specific screens are different, they are still
provide the same information. Each shows another aspect of the app,
accompanied by relevant exclamation text.
Metadata : The Google Play description uses the formatting options
Google allows, including bold to call out and mark aspects like "Best
Apps of 2018. "The visual variation makes it easier to read and draw the user's eyes
to specific points throughout the description.
While the introduction is the same as the iOS version, will
the function sets are slightly different. There is still only a list of features,
But instead of giving some for free and premium plans, it just says
"Upgrade to Otter Premium to become even more" as a new section.
To index keywords on Google Play,
Description must place the keywords near the front of each line. Otter does
this is good in some places, such as "transcription" and "audio playback." There
are other lines where it can use keywords better; for example it could
say "transcribe sound and get 600 free minutes each month" instead of just
"600 free minutes" (which is not a term it stands for). If it were to refocus
its description to include less feature sets that emphasize the keywords
It's targeted, Otter can improve his ranking for the terms it gets short
Otter has solid App Store optimization for his advertising and
metadata, although there is room to improve. Its creative set is visual
engaging while demonstrating the features of the app. It includes terms for
keyword indexing in the title, and the subtitle on iOS also uses important
Otter can focus on emphasizing the relevant keywords
is not so good to improve its positioning for several terms and conditions
phrases, especially for the Google Play description. It still holds room
grow for dictation, notes and voice for textual terms, so emphasize they can
improve visibility. This can also be helped by adjusting the formatting
for their descriptions, making them easier to read at a glance with others
feature set that uses keywords to call out features.
Otter is a good example of an app that has a solid App Store
Presence, but can still benefit from App Store optimization. With a little
ASO, it can potentially climb the rankings and compete as a go-to
Want more information about App Store optimization?
Contact Gummicube and
We help you get your strategy started.