Apple follows a clear and defined product strategy. Last week, Apple delivered the latest look of this strategy by unveiling new iPhones and a newly designed Apple Watch. These products represent clues that help paint a picture of where Apple is on its way.
Tim Cook kicked off Apple's latest product event at Steve Jobs Theater with an overview of the company's commissioner's statement. Here's Cook:
"Apple was founded to make the computer more personal. Of course, first with Apple II and later with Mac. Over the years, we've taken this mission beyond anyone imagined. We've created several categories of technology that has had a profound impact on people's lives ̵
Of course, we strive to put the customer at the center of everything we do. Therefore, iOS is not only the world's most advanced mobile operating system. It is the most personal. We are about to hit a big milestone. We will send our two billion iOS devices. This is amazing. IOS has changed the way we live – from the way we learn, to the way we work on. How we get entertained, how we shop, order the food, get our transport, and keep in touch with each other. And of course, how we capture the moments of our lives and share them with those we love. Our mission started by adapting technology to the desktop, and now we see in many ways that we have made it more personal in so many aspects of our lives.
So it's only appropriate that we today tell you about two of our most personal products – those who are with you wherever you go – and how to take them even longer. "
Together with the announcement of three iPhone X followers, Apple revealed the most important annual change in Apple Watch since it was unveiled in 2014.
My full review of Apple's event is available to members here  (Full Notes).
iPhone XS / XR
To create the iPhone X experience in the future, Apple focused on three things:
Larger Monitors 6.5 inch screen with iPhone XS Max and s 6.1-inch screen with XR.)
Smarter brains (A12 Bionic gives Apple even greater leadership over the competition.)
Better Eyes (The dual camera system gives iPhone the ability to to see the outside world with a more intelligent perspective.)
The following image does the best job by describing the current state of the iPhone business: